Marketing & Communications Associate

Sausalito, California, United States Full-time Allows remote

MISSION

 

At The Marine Mammal Center, we are guided and inspired by a shared vision of a healthy ocean for marine mammals and humans alike.  The Marine Mammal Center advances global conservation through marine mammal rescue and rehabilitation, scientific research, and education.

 

OUR WORK

 

We rescue and rehabilitate sick and injured marine mammals at our state-of-the-art veterinary facilities by engaging a dedicated workforce and a supportive community.  We learn from the patients in our care and contribute to scientific understanding of the changing health of our ocean, taking action to address ocean threats and save endangered species.  We lead as a teaching hospital by training veterinary professionals locally and internationally, and inspiring future ocean stewards through innovative school and public education programs. 

 

ABOUT THE ORGANIZATION

 

The Marine Mammal Center is the largest facility of its kind in the world. Founded in 1975, The Center has grown into an internationally renowned and state-of-the art marine mammal hospital, research center and educational organization. Each year, the Center treats 600 – 800 sick, injured and orphaned marine mammals, with the goal of rehabilitation and release. Its professional staff collaborates with over 30 different scientific, educational, federal, state and non-profit organizations from around the world.

 

Marine mammal scientists and veterinarians from across the globe visit the Center and shadow its staff and volunteers to learn from the hundreds of animals treated each year, and from its acclaimed veterinary, scientific, and research staff. By collaborating with leading scientists and researchers to learn from the patients in their care, the Center expands and advances science to increase understanding of the health of the ocean and highlights implications for human health.

 In addition to its work within the scientific community, the Center’s formal and informal education programs reach 100,000 children and adults ever year. Ultimately, the Center’s work inspires action and fosters stewardship toward the care of our environment.

 

Overlooking the ocean in the Marin Headlands, in Sausalito, CA, the Center operates three field stations in its 600-mile rescue range on the California coastline from San Luis Obispo through Mendocino County. Simultaneous to the construction of its new Kona, Hawaii facility, the Center’s rescue range has increased to include the entire Hawaiian archipelago. With an annual operating budget of almost $10M, 60 to 70 staff depending on the time of year, and 1,200 actively engaged volunteers, The Center operates 24 hours per day, 365 days per year.

 

 

ROLE DESCRIPTION 

The vision of the communications team is to build and nurture an iconic and inspiring brand in the ocean conservation space. In order to do so, we aim to attract, engage, and inspire a global network of supporters to amplify our brand voice and take action to advance ocean conservation. We build awareness, long-term affinity, and engagement with The Marine Mammal Center among a diverse network of supporters to inspire individuals to take action to positively impact marine mammal and ocean health.

The Communications Associate is an essential member of the Development & Communications team who supports the overall strategy and tactics of the Communications team and adds value to the strategic tasks of marketing and communications.

The primary responsibilities of this position will be to serve as a social media and content marketing specialist, and to complete strategic projects as assigned by the Communications team leads. This is an exciting role that will allow the successful candidate to develop deep functional expertise in specific areas while also being able to contribute to broader department and organizational initiatives.

An ideal candidate is a story teller who has the passion to create compelling content that educates, drives engagement and inspires action. The position actively supports the development and execution of the organization’s marketing and communications plan through activities including but not limited to: social media management; writing and editing copy; multimedia content creation; reporting and analytics; and providing support to various departmental activities. This position requires close collaboration within the Development & Communications team as well as with programs to raise the visibility of the Center with key audiences.

ESSENTIAL FUNCTIONS

  • Assist in the development and execution of strategies, tactics, and campaigns to meet marketing and communications department goals and deliverables.
  • Grow awareness of all of the Center’s offerings, including visitation, school programs, animal care, research and outreach, through a variety of channels with primary focus on social media.
  • Develop social media (paid and organic) and on-site marketing strategies.
  • Create compelling and engaging content, including photos, text and video, for a variety of marketing channels with primary focus on social media, including Facebook, Instagram, Twitter, YouTube, Snapchat and LinkedIn.
  • Maximize the reach of the organization’s platforms with key audiences; develop social media campaigns focused on raising awareness and inspiring action.
  • Proactively search for new ways to disseminate Center content in the digital space.
  • Create ads, build audiences, and set ad budgets for paid social media advertising for Facebook, LinkedIn, Instagram, and others.
  • Collect, track, report on, and analyze key social media marketing analytics.
  • Monitor and respond to customer service inquiries and issues on the Center’s social media channels and review-based sites.
  • Ensure content fits brand tone/voice and reinforces brand positioning.
  • Actively support the development and execution of the marketing plan.
  • Supporting all other areas of communications that advance the Center’s mission.
  • Other duties and projects as assigned.

KNOWLEDGE + ABILITIES

  • Demonstrates initiative and ability to think across multiple channels in an integrated and creative manner, and proactively develops the digital portion of marketing and communications campaigns.
  • Strong writing and editing skills.
  • Proven organizational skills, strong attention to detail, and expertise in managing and prioritizing many simultaneous projects.
  • Ability to work independently as well as part of a team and multitask effectively in a fast-paced department, managing multiple projects simultaneously to a high standard.
  • Tenacity in learning new skills, identifying solutions, and resolving issues.
  • Excellent customer service, interpersonal, and communication skills and ability to interact with staff at all levels.
  • Commitment to the organization’s mission and interest in science or ocean conservation.
  • Ability to supervise volunteers and interns on administrative tasks if needed.

QUALIFICATIONS + EXPERIENCE 

  • Bachelor's Degree in marketing, digital marketing, PR, or other closely related field.
  • 2-5 years in a marketing position with proven success in designing and executing effective digital marketing campaigns.
  • Experience creating various types of content – posts, emails, newsletters, website, landing pages, calls-to-action, etc.
  • Experience using required computer software including Microsoft Office Suite (Excel, Word, Outlook, Power Point).
  • Photography and/or video editing/production experience.
  • Experience with Facebook Ads Manager and Facebook Pixel a plus.
  • Experience using Google Analytics a plus.

ENVIRONMENTAL DEMANDS 

  • Sit at a desk for extended periods of time using a computer screen, walking, and climbing stairs
  • Occasionally lift a box weighing approximately 20 pounds
  • Hospital environment with access to other parts of the facilities via outdoor pathways
  • Limited exposure to zoonotic diseases

 

FURTHER INFORMATION 

  • LOCATION:  Sausalito, California
  • HOURS: Full-time, 40hrs/week, exempt (ineligible for overtime)
  • REPORTS TO: Public Relations & Marketing Officer

Apply for this opening at http://tmmc.recruiterbox.com/jobs/fk01av2?apply=true