Communications Associate - Website and Email Marketing

Sausalito, California, United States Full-time

OUR MISSION

The Marine Mammal Center advances global ocean conservation through marine mammal rescue and rehabilitation, scientific research, and education.

 

WHAT MOTIVATES OUR WORK

The ocean is in trouble. From the depletion of fish stocks to increasing ocean temperatures, human activity threatens marine ecosystems that are vital to the health of our ocean and all life on earth. As a critical first responder to these threats, The Marine Mammal Center is leading the field in ocean conservation through marine mammal rescue, veterinary science, and education. Marine mammals are ecosystem indicators, and the health of these animals provides insights into human and ocean health threats. Together, we are taking action today to support a network of scientists and stewards to protect our shared ocean environment for future generations.

 

To advance our mission, we focus our work in three key program areas:

  1. Animal Care: With a volunteer force numbering more than 1,300 and the support of a concerned public, the Center is able to respond to marine mammals in distress. Sick and injured animals are treated and rehabilitated at our state-of-the-art veterinary facilities where we care for our patients until they can be released back to their ocean home. Covering a rescue range that spans 600 miles of California coastline and the Big Island of Hawai‘i, the Center responds to more stranded marine mammals than any other organization in the world. Our sought-after experts are deployed locally and internationally to provide technical veterinary expertise and training on best practices ranging from anesthesia to disentanglement.
  2. Scientific Research: The Center is a major contributor to the global body of research and knowledge about marine mammal medicine and health. Our veterinary experts develop new clinical techniques to improve marine mammal rehabilitation and care, and investigate the reasons why marine mammals strand and how these factors are connected to ecosystem and human health. Learning from every animal we respond to, our researchers identify novel diseases and pathogens, support endangered species conservation and partner with scientists around the world on collaborative research that utilizes samples and data collected by the Center. Marine mammal health, ocean health and human health are inextricably linked, and our work advances knowledge of all three to benefit us all.
  3. Education: As a teaching hospital, the Center serves as a vital training ground for veterinary professionals from across the globe, expanding the collective understanding and application of marine veterinary science and conservation. Our innovative school and public education programs build a sense of responsibility through a connection to marine mammals and the marine environment, inspiring future ocean stewards and promoting action to protect the ocean. Each year, these education programs and hands-on trainings reach more than 100,000 children and adults, supporting the next generation of informed scientists and engaged citizens who will care for and ensure the health of our ocean and environment.

 

ABOUT THE ORGANIZATION

The Marine Mammal Center is a global leader in marine mammal health, science and conservation, and is the largest marine mammal hospital in the world. The Center operates physical locations in Sausalito, Morro Bay and Moss Landing, California, as well as in Kona, Hawai‘i, and has an annual operating budget of $11.5M. A team of more than 90 staff and 1,300 actively engaged volunteers make the Center’s impact possible and keep the Center operating 24 hours a day, 365 days a year. 

 

ROLE DESCRIPTION

The vision of the communications team is to build and nurture an iconic and inspiring brand in the ocean conservation space. In order to do so, we aim to attract, engage and inspire a global network of supporters to amplify our brand voice and take action to advance ocean conservation. We build awareness, long-term affinity and engagement with The Marine Mammal Center among a diverse network of supporters to inspire individuals to take action to positively impact marine mammal and ocean health.

The Communications Associate is an essential member of the Development & Communications team who supports the overall strategy and tactics of the Communications team and adds value to the strategic tasks of marketing and communications.

The primary responsibilities of this position will be web and email marketing campaign management, from content creation to technical implementation, in support of the Development & Communications Department’s fundraising and marketing goals. This is a growth-oriented role that will allow the successful candidate to develop deep functional expertise in specific areas while also being able to contribute to broader department and organizational initiatives.

The ideal candidate has a passion for using website development know-how and marketing savvy to drive engagement and inspire action toward a cause. The position actively supports the execution of the organization’s communications plan through activities including but not limited to: website and email production; marketing campaign optimization; reporting and analytics; and text and graphic template creation. This position requires close collaboration within the Development & Communications team as well as with programs to raise the visibility of the Center with key audiences.

This position reports to the Strategic Communications Officer.

 

ESSENTIAL FUNCTIONS

  • Assist in the development and execution of strategies, tactics and campaigns to meet communications department goals and deliverables
  • Manage email marketing strategy, including major fundraising campaigns throughout the year
  • Produce and build up to three multi-segment emails per week that drive traffic to targeted landing pages and donation forms, resulting in conversions to action
  • Develop and maintain a suite of email templates, including multiple sets of welcome series emails and automated responses tailored to specific audiences
  • Create text and graphic content for emails, including segmented content for specific audiences
  • Create donation forms and corresponding autoresponse confirmation emails based on development team’s audience segmentation strategy
  • Take a proactive approach to optimizing marketing campaign processes, including developing copy/design iterations that can be tested to continuously improve engagement
  • Make text and image updates to website as needed to support marketing campaigns and keep programmatic content current
  • Work with analytics consultant to track email performance and recommend next steps to improve performance toward set goals and metrics
  • Assist with other duties as assigned

 

KNOWLEDGE + ABILITIES

  • Excellent computer skills with working knowledge of HTML and website development
  • Experience creating responsive emails, working with templates and using CRM systems to segment and send emails
  • Excellent written and verbal communication skills
  • Strong analytical, conceptual and problem-solving abilities; data-driven thinking
  • Ability to work with a wide variety of individuals in a team setting and approach new situations and challenges with a sense of humor
  • Work style that promotes teamwork, enhances creativity and motivation, facilitates communication and builds consensus
  • Ability to take direction and work autonomously to meet deadlines
  • Ability to multi-task and balance multiple projects at one time without losing attention to detail
  • Ability to design email templates that display properly across major email platforms
  • Familiarity with content management systems; experience with Convio preferred
  • Strong knowledge of the English language and excellent grammar

 

GOOD TO HAVES

  • Basic knowledge of nonprofit website and email marketing best-practices and trends
  • Basic knowledge of marine science, marine mammals and/or ocean conservation

 

ENVIRONMENTAL DEMANDS

  • Sit at a desk for extended periods of time using a computer screen, walking and climbing stairs
  • Occasionally lift a box weighing approximately 20 pounds
  • Hospital environment with access to other parts of the facilities via outdoor pathways
  • Limited exposure to zoonotic diseases
  • Car or transportation to/from the Marin Headlands is required

 

FURTHER INFORMATION

  • LOCATION: Main Hospital - Sausalito, California
  • HOURS: Full-time, 40 hrs/week, Exempt
  • REPORTS TO: Strategic Communications Officer